Privacy Policy
Effective Date: August 13, 2026
Russ Physical Therapy ("we," "us," or "our") respects your privacy. This policy explains what information we collect through russpt.com, how we use it, who else touches it, and the choices you have. It covers this website. It does not replace the Notice of Privacy Practices you receive as a patient, which governs your protected health information. By using this site or submitting a form on it, you agree to the practices described below.
What the Booking Form Collects
The appointment request form on this site asks for your name, your phone number, your email address, and a short message describing what is going on with your pain or injury. It also includes a checkbox where you may consent to receive text messages from us. Nothing on the form is collected in the background, and we do not ask for your Social Security number, your date of birth, or your insurance details through the website.
Please keep your message brief and general. The website form is a scheduling tool, not a secure medical record, so it is not the right place to send detailed health information, test results, or images.
How We Use Your Information
We use what you submit to contact you about your care: to reach you about your request, to schedule or confirm an appointment, to answer the question you asked, to verify your insurance benefits before your first visit, and to follow up afterward. That is the whole list. We do not sell your personal information, and we do not rent or trade it to advertisers. We keep form submissions only as long as we reasonably need them for scheduling and for our own recordkeeping.
HIPAA and Your Health Records
Once you become a patient, the health information in your clinical record is protected health information under the federal Health Insurance Portability and Accountability Act, known as HIPAA. That record is handled under HIPAA and under the Notice of Privacy Practices we provide you at your first visit, which explains how your health information may be used and disclosed and what rights you have over it. Information you type into a public website contact form before you are a patient is not itself a medical record, which is another reason to keep it short and save the detail for your evaluation.
Text Messages and How to Opt Out
If you check the SMS consent box and give us your phone number, you agree to receive text messages from Russ Physical Therapy about your appointment and your care. Message frequency varies. Message and data rates may apply. Consent to receive texts is not a condition of receiving treatment.
Reply STOP to any message to stop receiving texts from us. You can also email russpt@russpt.com or call (479) 250-4014 and ask to be removed. Opting out of texts does not affect your ability to book or receive care. We will simply reach you by phone or email instead. Reply HELP to any message if you need assistance.
Third Parties We Use
Running this website involves a small number of outside services, and each one sees only what it needs to do its job:
Netlify hosts this website and processes the form submissions you send us. Like any web host, Netlify logs standard technical information such as your IP address, browser type, and the pages you request.
Google Maps supplies the embedded maps on our location and appointment pages. When a map loads, Google may receive your IP address and set cookies according to its own privacy policy. Your use of Google Maps is governed by Google's terms, not ours.
Elfsight powers the reviews widget that displays patient reviews on this site. Loading that widget may involve a request to Elfsight's servers and to the review platform it pulls from.
These providers act on our behalf for the functions described above and are not permitted to use your information for their own unrelated purposes. We are not responsible for the privacy practices of any third-party site you reach by clicking a link from ours.
Cookies
This site and the third-party services embedded in it may use cookies and similar technologies to remember your preferences, keep the site working correctly, and understand which pages visitors use. You can block or delete cookies through your browser settings at any time. Some parts of the site, such as the embedded maps, may not work properly if you do. Your browser may also offer a "do not track" signal, and there is currently no industry standard for how sites should respond to it.
Children
This website is intended for adults. We do not knowingly collect information from children through this site. When a minor is a patient, a parent or guardian provides and manages their information directly with our clinic.
Security
We take reasonable measures to protect the information you send us, including serving this site over an encrypted connection. No website or method of transmission is perfectly secure, so please do not send sensitive health information through the website form.
Your Choices
You may ask us what information we hold about you, ask us to correct it, ask us to delete a form submission, or ask us to stop contacting you. Contact us using the details below and we will respond within a reasonable time. Requests about your clinical record are handled under HIPAA and the rights described in our Notice of Privacy Practices rather than under this website policy.
Changes to This Policy
If we change this policy, we will post the updated version on this page and revise the effective date at the top. Continuing to use the site after a change means you accept the updated policy.
Contact Us
Questions about this policy, about your information, or about opting out can go to Russ Physical Therapy by email at russpt@russpt.com or by phone at (479) 250-4014. You can also speak with us in person at either clinic: 1002 SW Westpark Dr #6, Bentonville, AR 72712, or 2070 McKenzie St. Ste. A, Springdale, AR 72762. Both clinics are open Monday through Thursday from 8:00am to 5:30pm and Friday from 8:00am to 1:30pm.